Step 1: Arriving At The Property & Setting Up
Step 2: On Site
Step 3: Sorting
Step 4: Post Production (editing)
Step 5: Preparing File For Upload
Editing begins with the source material, a photograph can only be as good as the equipment and the photographer.
Setup for a shoot should begin with the following items:
• Turning On Interior Lights
• Opening Blinds/Window Treatments/Curtains/Shutters
Photography relies on lighting, so turning on the lights is very important to obtaining quality photographs.
Allowing light through the windows & opening curtain/blinds allows for natural lighting to help light the space and obtain crisp in focus photographs. However, more importantly after editing/correcting the blown out windows you can see through the windows, which is highly desirable especially if you have a view.
• Turning On Interior Lights
• Opening Blinds/Window Treatments/Curtains/Shutters
Photography relies on lighting, so turning on the lights is very important to obtaining quality photographs.
Allowing light through the windows & opening curtain/blinds allows for natural lighting to help light the space and obtain crisp in focus photographs. However, more importantly after editing/correcting the blown out windows you can see through the windows, which is highly desirable especially if you have a view.
Opening blinds:
Opening blinds allows natural lighting into the property, which is important because photography relies heavily on lighting. In addition interiors are particularly difficult to photograph due to the lack of light. Therefore more light is generally speaking better, with the exception that evenly spread consistent light is ideal, but having evenly spread consistent lighting is extremely difficult and requires hours of setup to achieve. Real estate/Interior photography is considered advanced photography due to its difficulty.
Opening blinds allows natural lighting into the property, which is important because photography relies heavily on lighting. In addition interiors are particularly difficult to photograph due to the lack of light. Therefore more light is generally speaking better, with the exception that evenly spread consistent light is ideal, but having evenly spread consistent lighting is extremely difficult and requires hours of setup to achieve. Real estate/Interior photography is considered advanced photography due to its difficulty.
Curtains Closed (A Terrible Look)
Curtains Open (Notice The Difference)
This is where both the photographer's artistic talent and technical skill come into play.
Artistic:
• Angle
• Composition
• Desired Emotion/Mood
Technical:
• Lighting & Exposure
• Camera Settings
• Focus
• Equipment Choice
Artistic:
• Angle
• Composition
• Desired Emotion/Mood
Technical:
• Lighting & Exposure
• Camera Settings
• Focus
• Equipment Choice
Introduction
Editing Process
We Don't Just Point & Shoot: We Capture The Incredible Space, Highlight The Maple Floors, and Use The The 3 Sided Gas Fireplace As The Focal Point.
Nicely Edited
Each shot is reviewed individually and sorted accordingly.
• Only the best shots make the cut.
• Each shot will then move onto the editing process.
• Only the best shots make the cut.
• Each shot will then move onto the editing process.
Goal: Show Off The 30 Inch Blanco Sink & Caesarstone Stone Counter Tops
One Of The Best Features Of This Commercial Building Are Its Hickory Hardwood Floors
Typical Results Especially When There Is An incredible amount of Natural Lighting Filtering Through The Windows.
• Even highly skilled professional photographers encounter this problem.
• There are a variety of ways this problem can be solved, but all require editing.
• Even highly skilled professional photographers encounter this problem.
• There are a variety of ways this problem can be solved, but all require editing.
Dark Interior With Blown Out Windows
So Let's Increase The Exposure: Bright Interior And Windows Are Still Blown Out
Typical HDR
Typically your file will contain two folders: one for upload to the MLS the other contains full resolution photos.
The pictures will be zipped and must be unzipped in order to access the files (no work around for sending multiple files unfortunately).
We use google drive for gmail users and dropbox for all other users. Download times vary based on your internet speed
Alternatively provide us with a flash drive and we can copy them to your drive.
The pictures will be zipped and must be unzipped in order to access the files (no work around for sending multiple files unfortunately).
We use google drive for gmail users and dropbox for all other users. Download times vary based on your internet speed
Alternatively provide us with a flash drive and we can copy them to your drive.
This photograph is much better, it also utilizes the HDR editing technique. However it is not overdone, looks relatively appealing, and has corrected for blown out windows. It looks significantly less fake and by most standards is acceptable.
If a professional photographer delivers you photographs with the blinds closed or windows blown out in almost every photograph then you are simply being taken advantage of.
However, lazy professionals and amateurs cheat their way to seemingly good result through overdone HDR, which is often appealing to the eye, but unrealistic and hides far too many imperfections in the property. HDR is a form of editing that uses multiple exposures to provide increased dynamic range.
Yes, we corrected the blown out windows, but now everything else is a mess. The image looks fake and too much like a painting.
However, lazy professionals and amateurs cheat their way to seemingly good result through overdone HDR, which is often appealing to the eye, but unrealistic and hides far too many imperfections in the property. HDR is a form of editing that uses multiple exposures to provide increased dynamic range.
Yes, we corrected the blown out windows, but now everything else is a mess. The image looks fake and too much like a painting.
Acceptable HDR
• Increasing the exposure didn't help much. We corrected for the dark interior, but now we have an ultra bright interior with loss of detail.
• In addition the windows are still blown out, but is it really that important to be able to see out the windows?
• In addition the windows are still blown out, but is it really that important to be able to see out the windows?
All three photographs are essentially the same image with the exception of how we chose to edit the photograph(s).
The image to the right was the most time consuming to edit, but the result speak for itself and is a very good representation of the property.
The photograph looks natural, the windows are not blown out, the image is crisp/clean, and the colors pop just enough to catch your attention.
The image to the right was the most time consuming to edit, but the result speak for itself and is a very good representation of the property.
The photograph looks natural, the windows are not blown out, the image is crisp/clean, and the colors pop just enough to catch your attention.
One of our more artistic shots, but not without purpose. Our goal was to capture the entire kitchen and highlight all of the features including the incredible sink and brand new appliances.
Another interesting artistic shot, but also with purpose:
In this photograph we captured both the room and the incredible hickory floors. Of course we took normal shots, but when we want to highlight something, we certainly know how to.
When we see close up photographs of fruit displays or flower arrangements we simply cringe. The property is for sale not the decorations. The photographer is shooting for the owner/agent not an interior designer or stager.
In this photograph we captured both the room and the incredible hickory floors. Of course we took normal shots, but when we want to highlight something, we certainly know how to.
When we see close up photographs of fruit displays or flower arrangements we simply cringe. The property is for sale not the decorations. The photographer is shooting for the owner/agent not an interior designer or stager.
Yes, this really is an ocean front penthouse and no the view was not altered in any way.
The key to achieving results like this is in the editing process and setup process. I won't reveal our secret, but I will say it isn't HDR or High Dynamic Range. Notice how natural the photograph looks and how much detail is maintained...
The key to achieving results like this is in the editing process and setup process. I won't reveal our secret, but I will say it isn't HDR or High Dynamic Range. Notice how natural the photograph looks and how much detail is maintained...
Step 4 (part 2): The Lazy And/Or Amateur Photographer Claiming To Be A Pro
The Corrected Windows Reveal The Incredible Ocean View
File Upload
The best shots are then edited: a great photograph can only be as good as the editor editing the photographs.
The best shots make it to editing.
Select The Best Shots
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Final Edited Result, note that you can clearly see out the window.Correcting Blown Out Windows:
Correcting blown out windows like the ones above is achieved through skillful editing in order to achieve the result to the right. Is the hallmark of a profession real estate photographer.• Allows Natural Light In: Very helpful to the photographer and is directly correlated to the quality of the results.
• Makes any room seem more airy/spacious and less confined/claustrophobicCopyright © 2017 Naughty Copy Advertising LLC All Rights Reserved